Badania marketingowe : planowanie, metodologia i ocena wyników / Paul Hague ; [tł. Magda Witkowska].

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Autor: Hague, Paul.
Title:
- Badania marketingowe : planowanie, metodologia i ocena wyników / Paul Hague ; [tł. Magda Witkowska].
- Tyt. oryg.: Market research : A Guide to Planning, Methodology and Evaluation.
Place and date of publication: Gliwice : cop. 2006.
Publisher: Helion,
Physical description: 371 s. : il. ; 22 cm + CD-ROM.
Language: pol
Subject entries:
- Marketing
- Marketing
ISBN: 8324600825
Edition: Wyd. 3.
Series: Onepress Exclusive.
ISBN2: 8324600825

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