Badania marketingowe : podstawy metodologiczne / Gilbert A. Churchill.
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Description
- Autor: Churchill, Gilbert A.
- Title:
- Badania marketingowe : podstawy metodologiczne / Gilbert A. Churchill.
- Marketing research Tyt. oryg.:
- Place and date of publication: Warszawa : 2002.
- Publisher: Wydaw. Naukowe PWN,
- Physical description: 897, [1] s. : il., 2 mapy ; 25 cm.
- Language: pol eng
- Subject entries: Marketing
- ISBN: 8301138203
- ISBN2: 8301138203
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- Signature: 4861
- Copy location: Wypożyczalnia
- Signature: VIII/84
- Copy location: Czytelnia