European casebook on principles of marketing / edited by Jim Saker and Gareth Smith.

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  • Title:
    • European casebook on principles of marketing / edited by Jim Saker and Gareth Smith.
    • Principles of marketing
  • Place and date of publication: London : 1997.
  • Publisher: Prentice Hall,
  • Physical description: XIV, 258, [12] s. of plates : il. ; 24cm.
  • Language: eng
  • Subject entries: Matketing
  • ISBN: 0132276534
  • Series: European casebook series on management
  • ISBN2: 0132276534
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  • 001 @ wsl10000376
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  • 020 a 0132276534
  • 040 a POZ WSL c POZ WSL d POZ WSL
  • 041 
    1
    a eng
  • 245 
    0
    0
     a European casebook on principles of marketing / c edited by Jim Saker and Gareth Smith.
  • 246 
    1
    0
     a Principles of marketing
  • 260 a London : b Prentice Hall, c 1997.
  • 300 a XIV, 258, [12] s. of plates : b il. ; c 24cm.
  • 440 
     
    0
     a European casebook series on management
  • 650 a Matketing v studium przypadku z Europa
  • 901 a 21905
  • 920 a 0-13-227653-4