The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.

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  • Autor: Dibb, Sally.
  • Title: The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.
  • Place and date of publication: London : 2001.
  • Publisher: Thomson Learning,
  • Physical description: XVI, 337 s. : il. ; 25 cm.
  • Language: eng
  • Subject entries: Marketing
  • ISBN: 9781861526243
  • Edition: 2nd ed.
  • ISBN2: 9781861526243
  • 000 @ 00784nam 2200229 4500
  • 001 @ wsl10000381
  • 005 @ 20130910225717.0
  • 008 @ 100521s2010----PL------------000-0-pol-d
  • 020 a 9781861526243
  • 040 a POZ WSL c POZ WSL d POZ WSL
  • 041 
    0
    a eng
  • 100 
    1
    a Dibb, Sally.
  • 245 
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     a The marketing casebook : b cases and concepts / c Sally Dibb and Lyndon Simkin.
  • 250 a 2nd ed.
  • 260 a London : b Thomson Learning, c 2001.
  • 300 a XVI, 337 s. : b il. ; c 25 cm.
  • 500 a Previous ed.: London : Routledge, 1994.
  • 504 a Includes bibliographical references (p. 321-327) and index.
  • 650 a Marketing v studium przypadku.
  • 901 a 21910
  • 920 a 978-1-86152-624-3