Shopper marketing : how to increase purchase decisions at the point of sale / ed. Markus Ståhlberg & Ville Maila.

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Copy location: Czytelnia

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Title: Shopper marketing : how to increase purchase decisions at the point of sale / ed. Markus Ståhlberg & Ville Maila.
Place and date of publication: London [etc.] : 2012.
Publisher: Kogan Page,
Physical description: XII, 282 s. : il. ; 24 cm.
Subject entries:
- Reklama w miejscu sprzedaży.
- Konsumenci
- Marketing.
ISBN:
- 9780749464714 (hardback)
- 9780749464721 (E-ISBN)
Edition: 2nd ed.
ISBN2:
- 9780749464714 (hardback)
- 9780749464721 (E-ISBN)

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