Inside the mind of the shopper : the science of retailing / Herb Sorensen.
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Description
- Autor: Sorensen, Herbert Carl.
- Title: Inside the mind of the shopper : the science of retailing / Herb Sorensen.
- Place and date of publication: Upper Saddle River, N.J. : 2010.
- Publisher: Wharton School Pub.,
- Physical description: XIX, 227 s. : il. ; 24 cm.
- Subject entries:
- Handel detaliczny.
- Handel detaliczny
- Konsumenci
- Marketing bezpośredni.
- ISBN: 9780137126859
- Edition: 7th print.
- ISBN2: 9780137126859
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- Signature: XIII-G/46
- Copy location: Czytelnia