The shopper marketing revolution: consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper / Toby Desforges, Mike Anthony.
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Description
- Autor: Desforges, Toby.
- Title: The shopper marketing revolution: consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper / Toby Desforges, Mike Anthony.
- Place and date of publication: Highland Park : cop. 2013.
- Publisher: RTC Publishing,
- Physical description: XVII, 321 s. : il. ; 25 cm.
- Subject entries: Marketing.
- ISBN: 9781939418272
- ISBN2: 9781939418272
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- Signature: VIII/144
- Copy location: Czytelnia