Multi-Channel-Marketing : Grundlagen - Instrumente - Prozesse / Bernd W. Wirtz.
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Description
- Autor: Wirtz, Bernd W.
- Title: Multi-Channel-Marketing : Grundlagen - Instrumente - Prozesse / Bernd W. Wirtz.
- Place and date of publication: Wiesbaden : 2013.
- Publisher: Gabler,
- Physical description: XVI, 427 s. : il. ; 24 cm.
- Subject entries: Marketing
- ISBN: 9783834946430
- Edition: 2., aktualisierte und überarbeitete Auflage.
- Series: Lehrbuch
- ISBN2: 9783834946430
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- Signature: VIII/147
- Copy location: Czytelnia