Shopper marketing and the role of in-store marketing / ed. by Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält.
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Description
- Title: Shopper marketing and the role of in-store marketing / ed. by Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält.
- Place and date of publication: Bingley : 2014.
- Publisher: Emerald Group Publishing,
- Physical description: XX, [1], 220 s. : il. ; 24 cm.
- Subject entries: Marketing
- ISBN: 9781784410018
- Series: Review of Marketing Research ;
- ISBN2: 9781784410018
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- Signature: VIII/148
- Copy location: Czytelnia