Kundenbindung und Kundenwert / Manfred Krafft.
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Description
- Autor: Krafft, Manfred.
- Title: Kundenbindung und Kundenwert / Manfred Krafft.
- Place and date of publication: Heidelberg : 2007.
- Publisher: Physica-Verlag,
- Physical description: XVI, 410 s. : il. ; 24 cm.
- Subject entries:
- Badania marketingowe
- Rynki docelowe.
- ISBN: 9783790800500
- Edition: 2., überarb. und erw. Aufl.
- ISBN2: 9783790800500
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- Signature: VIII/155
- Copy location: Czytelnia