Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

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Autor: Zeithaml, Valarie A.
Title: Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Place and date of publication: Boston, London : cop. 2003.
Publisher: Irwin/McGraw-Hill,
Physical description: XX, 668 s. : il., rys., wykr. ; 27 cm.
Language: pol
Subject entries:
- Usługi
- Obsługa klienta
ISBN: 0072471425
Edition: 3rd. ed.
Series: McGraw-Hill Higher Education
ISBN2: 0072471425

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